Five hours lost. Less than three to shoot.
An accident kept our lighting crew in traffic for more than five hours. With three well-known performers and less than three hours remaining, the production had to be rebuilt around the time we still had.
01/10
Commercial
TEB — RE-PLAY
Director of Photography / BERK ÖZCAN
A multi-setup coverage plan, including an overhead, captured in less than three hours. RE-PLAY brought a digital tennis experience to the screen for TEB, with Burcu Esmersoy, Pascal Nouma, and Kadir Çöpdemir.
- CLIENT / ARTIST
- TEB
- CONTRIBUTION
- Director of Photography
- DISCIPLINE
- Cinematography
Inside the work.
More than three setups. Every one had to work.
Distinct angles, performance beats, and an overhead setup all had to support the same film. There was no room for a setup that worked only in isolation.
The technology had to work on camera
Camera position, lighting, performers, and the interactive court had to work together in frame. Under the compressed schedule, technical precision was essential.
We made it.
We completed the shoot in less than three hours. Delivering under that pressure made RE-PLAY a defining early commercial cinematography project for me.
CAMPAIGN RESULTS1.3M 30,000
Video views in two weeks
Across digital channels · reported in the 2016 campaign entry
Event visitors
30,000 visitors across three days · reported by Enüstkat
Enüstkat · RE-PLAY case study ↗PRODUCTION / CONTRIBUTORSBrand Brand representatives Agency / Concept and experience designEnüstkat Interactive ↗ Agency President / Creative Director Client relations Creative Team Lead Creative team Featured participants
Türk Ekonomi Bankası (TEB)
Zeynep Demirkol · İlke Erdener · Burak Ülker · Mert Maviş
Orkun Altınbayrak
Değer Dündar · Duygu Erbay
Gürkan Kurtbay
Emre Ziyan · İsmail Dikici · Sevim Tekir · Orçun Öncel · Görkem Emrullah · Sina Cem Çetin · Batuhan Bilgin · Mesut Yıldırım
Burcu Esmersoy · Pascal Nouma · Kadir Çöpdemir
MORE INFORMATIONRE-PLAY — agency case study ↗
07 FRAMES
SELECT A FRAME / OPEN THE SEQUENCE
A FULL COVERAGE PLAN. Every setup had to work.
Created for Türk Ekonomi Bankası (TEB) at Turkey Innovation Week 2016, RE-PLAY transformed a 750-square-metre hall into an interactive sports experience designed by Enüstkat Interactive. Using sensor technology and detailed performance-analysis software, the installations combined next-generation training with play across Digital Tennis, Innovative Football Training, interactive table tennis, a cycling simulation, and the We Are Tennis virtual-reality experience. Open for three days, RE-PLAY welcomed 30,000 visitors and drew significant press attention. The promotional film featured Burcu Esmersoy, Pascal Nouma, and Kadir Çöpdemir.
