Promotional editing for CGV Mars Dağıtım’s Turkish release of Knives Out. The challenge was to bring localized campaign material close to the character of the international release: its typography, graphic reveals, and playful murder-mystery atmosphere.
09/10
Campaign
Knives Out — Turkish Release Campaign
Editor / BERK ÖZCAN
Promotional editing for CGV Mars Dağıtım’s Turkish release of Knives Out (Bıçaklar Çekildi): a custom short trailer and social edits adapting the film’s distinctive campaign language for Turkish audiences.
- CLIENT / ARTIST
- CGV Mars Dağıtım
- CONTRIBUTION
- Editor
- DISCIPLINE
- Editing
Inside the work.
Same mystery. A different language.
Turkish dialogue, reactions, campaign copy, cast cards, and the Bıçaklar Çekildi title reveal were shaped to feel at home in the established Knives Out world.
The lettering carries the character.
The original campaign drew on classic mystery novels. Matching its character required careful control of letterform, spacing, line breaks, and scale—not simply a similar serif font.
Objects become graphic punctuation.
Magnifying glasses, circular motifs, and the blade-filled title composition give short text beats dimensional graphic punctuation between live-action moments.
Close in feeling, clear in contribution.
The localized cards and shorter edits preserve the recognizable campaign atmosphere while clearly functioning as Turkish promotional adaptations.
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