Build Your Own presents the DA VINCI EQ as a modular system rather than one fixed product. Four photographic setups move from a pool table to a kitchen, foosball room, and hot tub. Skyrise adds a motion chapter created for the same product, shifting the EQ from intimate handling details into a larger architectural atmosphere.
08/10
Product & Lifestyle Photography
EQ — Build Your Own
Photographer / BERK ÖZCAN
Build Your Own presents the DA VINCI EQ as a modular system across four lifestyle setups. The accompanying Skyrise film expands the same product into motion, using scale, atmosphere, and an elevated city setting to move from practical configurations toward a more cinematic product story.
- CLIENT / ARTIST
- DA VINCI
- CONTRIBUTION
- Photographer
- DISCIPLINE
- Photography
Inside the work.
Each photographic location gets its own palette and rhythm: burgundy felt and hard shadows; domestic component detail; darker group scenes around the hose configuration; then pale stone, citrus, and turquoise water outdoors. In Skyrise, movement, changing scale, and the elevated setting carry that visual language into film.
Four setups. One system.
The photographs keep each configuration legible while letting the settings feel genuinely different. Pool table, herb bowl, hookah hose, and poolside sequences are never paired across setup boundaries.
Show how it is handled.
Hands, assembly details, the hose connection, and the mouthpiece make customization tangible rather than treating the EQ as a static object.
From configuration to atmosphere.
Skyrise complements the still campaign without repeating it. The film turns the EQ into the anchor of a broader cinematic environment, using pacing and spatial scale to give the product a distinct motion identity.
MORE INFORMATIONDA VINCI EQ — modular design and customization ↗
23 PHOTOGRAPHS
SELECT A FRAME / OPEN THE SEQUENCE
ONE EQ. Different configurations.
Build Your Own presents the DA VINCI EQ as a modular system rather than one fixed product. Four photographic setups move from a pool table to a kitchen, foosball room, and hot tub. Skyrise adds a motion chapter created for the same product, shifting the EQ from intimate handling details into a larger architectural atmosphere.
Burgundy felt. Hard shadows.
The pool-table photographs set clear glass against deep red cloth. Cue lines and long shadows give the compact product a graphic setting, while hands keep it connected to the game.
HERB BOWL. Another configuration.
The kitchen sequence shows the EQ configured with a herb bowl—not a dab bowl. The bowl detail and hands-on views make the change in setup visible. Build Your Own is about configuring the hardware, as well as placing it in different everyday settings.
Designed to be handled.
Close views of the herb-bowl setup connect the component detail to the assembled device in hand. This sequence makes customization tangible: a different configuration of the EQ, not simply the same product photographed in another room.
ONE EQ. Room for the group.
The foosball sequence features a hookah hose: a configuration intended for a group setting. Wider compositions place the EQ beside the game and the people gathered around it; closer views make the hose connection and handheld mouthpiece visible. The attachment changes how the device fits into the scene, not just how it looks.
Turquoise water. A different tempo.
Pale stone, citrus, and bright water replace the darker interior palette. Overhead framing lets the pool edge and tabletop organise the composition.
